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Mobile App Trends

embedded commerce

­­The Importance of Embedded Commerce Strategy for Every Business Looking to Unlock Growth and Success

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Businesses in today’s rapidly changing and interconnected world are under immense pressure to adapt and flourish in the digital marketplace. Embedded commerce has emerged as a crucial growth and success driver in this scenario. Innovative technology has made it possible for businesses to integrate transactional capabilities into various customer touchpoint seamlessly. This allows them to connect with customers wherever they may be and take advantage of every potential opportunity. In this blog post, we will discuss the growing trend of embedded commerce, its importance across different industries, how it differs in B2B and B2C settings, and the crucial role mobile apps play in executing this transformative strategy.

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Total Experience

­­Why You Need a Total Experience Strategy to Outperform Your Competitors

Successful businesses are built on a foundation of small details. To rise above the competition and gain customer loyalty, business leaders must take an in-depth look at every aspect of their brand experience, especially as we move into a new era of technology. That’s why implementing Total Experience (TX) strategies is essential for success. They help organizations become more agile and responsive while giving them an edge over the competition. As the customer experience (CX) game evolves, organizations must stay one step ahead of consumer needs and habits.

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AR-blog

Unlocking Immersive Experiences: The Power of AR and VR in Mobile App Development

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In the current digital era, technology has changed the way we interact with our environment. Two of the most innovative technologies that have emerged recently are Augmented Reality (AR) and Virtual Reality (VR). Immersive technologies, especially in mobile app development, have become popular. According to a report by Statista, the global augmented and virtual reality market reached 29.26 billion U.S. dollars in 2022 and is predicted to rise to over 100 billion U.S. dollars by 2026.

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trigger-campaign

Discover the Potential of Personalized Mobile Trigger Campaign Marketing

Trigger campaigns can benefit both small businesses looking to nurture leads and larger enterprises aiming to optimize their customer journey. By incorporating trigger campaigns into your marketing strategy, you can realize substantial benefits. The power of trigger campaign marketing can drive growth, enhance customer satisfaction, and propel your business toward success in today’s dynamic digital landscape. Discover the power of Bryj’s AI-powered platform, equipped with intelligent in-app marketing tools and analytics that allow you to launch trigger campaigns in just minutes. Get in touch with us today to learn more about how Bryj mobile apps can drive results for your business.

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SMB-app

Small Businesses, Big Impact: Why Mobile Apps Make Sense for SMBs

Many SMBs fail to keep up with customer demands – leaving them vulnerable and unable to compete in an ever-changing industry. That’s why staying open-minded and ready for change is so essential for businesses looking towards long-term success—especially now when technology advances quickly and customers expect more than ever before! One major opportunity available today that often goes overlooked by SMBs is app development for mobile phones.

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fashion-blog-1920x1008

Why Fashion Retailers Need to Embrace Mobile Obsessions and Pursue CX Innovations

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The rise of mobile technology has changed the way customers interact with brands and purchase products creating what’s known as customer experiences (CX). Customers now expect a seamless and personalized shopping experience across all touchpoints, including mobile apps, social media, and in-store experiences. These next-gen shoppers want speed and ease with a tailored, elevated experience.
Major businesses and brands like Browns Fashion, Drapers, Adidas, Zara, and Saks Fifth Avenue are embracing this challenge and investing in immersive, personalized experiences. The future of retail favors those that focus on the consistent and engaging CX only mobile apps can provide.

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retail-trends

Mobile Takes Over: Top Retail Trends Revolutionized by Mobile App Technology

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The world of retail has changed dramatically in the last few years, thanks to the increasing role of mobile technology. From voice commerce to augmented reality, personalization to same-day delivery, mobile is now powering the top retail trends.

In fact, the entire M-Commerce market revenue was projected to exceed $430 billion last year and increase to $710 billion by 2025. We are seeing an increase in the customer base for businesses each moment with innumerable expectations from a never-ending stream of users. All, a reflection of the break-neck speed evolution in the mobile app development industry.

While a lot of new trends in mobile app development are emerging this year, here are a few of the top mobile app development trends Retailers should not ignore.

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AI-UX-mobile

How ChatGPT Impacts Mobile Apps: A Complete Guide to Great UX with AI

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AI technologies are revolutionizing the mobile app development industry. Mobile app developers are increasingly leveraging these technologies to create smarter, more personalized, and more engaging user experiences. With the rapid advancement of AI technologies, we can expect to see even more innovative mobile apps in the future.

In this blog, we’ll explain how ChatGPT can help boost customer experiences across mobile applications by exploring, the top AI technologies, the benefits of ChatGPT, the best approach to implementing AI in your app, and some use cases.

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healthcare-app

How Mobile Apps are Transforming the Healthcare Industry and Helping Patients Thrive

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In this ever-changing healthcare landscape, digital solutions are increasingly tangling together to create a more fluid digital health experience for consumers, and data-driven workflows and insights for providers and payers. These three features can be most valuable for patient care, and addressing those can help bring health apps one step closer to the mainstream: 78% of US clinicians say EHRs are important technologies for patient care, and 44% say mobile health apps are, according to PwC’s Medical Cost Trend: Behind the Numbers 2022 report.

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