Are you looking to optimize your app’s visibility in the App Store? App Store Optimization (ASO) is a powerful tool that can help you increase organic downloads and maximize your app’s potential. With ASO, you can take advantage of keyword optimization, strategic placement, and more to ensure your app reaches its target audience.
Smartphone users are now spending more time using mobile apps than ever before. App developers are constantly creating new and innovative apps that meet users’ needs.
Multiple retail industries have experienced several significant changes in recent months, and grocery stores are no exception. One of the more significant changes — inflation — has made headlines across the nation. Consumers are determined to fight back, however, and many are doing so by searching for deals and coupons with grocery apps to help them keep the cost of food and other grocery store items in line with their budget.
When it comes to business, size does matter. And when it comes to mobile apps, mid-size businesses should take note. A recent study by Statista found that “mobile commerce accounted for 72.9% of total eCommerce volume.” That’s a staggering statistic, and it’s one that mid-sized businesses need to pay attention to. In this blog post, we’ll discuss why mid-size businesses should seriously consider a mobile app, and here are just a few ways you could be reaching and retaining your customers on mobile devices. The Popularity of Mobile Devices Mobile devices are becoming increasingly popular as the primary way people interact with the digital world. In fact, more than five billion people use mobile devices each day, and over 70% of the world’s digital interactions are on mobile devices. This trend is only going to continue, which means that businesses need to find ways to reach their customers on mobile. […]
Over the past 20 years, we’ve witnessed companies, no matter their size or industry, make the massive migration online. Yet most of those digital efforts have stopped at the desktop browser, where one size fits all. That’s resulted in most consumer, business, and employee applications that are available only in limited desktop and suboptimal mobile browser interfaces. Lacking are the multi-experiential features that app interfaces provide, and everyone expects: everything from privacy, security, and cross-device experiences, to biometrics, voice, and much more. “We believe the browser will always have a home. But for brands that want to elevate from a transactional engagement to a relational engagement, we think full-featured apps are critical,” says Lawrence Snapp, CEO at Bryj Technologies, Inc. “But you can’t just extend your website into an app and call it a day. You have to make the app incrementally more meaningful and valuable so you can build […]
Good user experience (UX) is a crucial part of creating a great mobile app. Creating an intuitive interface that’s easy to navigate is essential for any developer. But it’s not enough just to make an app that’s easy to use; you also need to ensure the experience is engaging and fun! That’s why we’ve collected together some of our favorite UX tips. Provide Instructions as Users Move Between Screens In addition to a brief, post-installation introduction, your app can include context menus that offer further details and instructions for users as they navigate through your app. The help menu should be intuitive and easy to find on your app screens. You can provide a question mark icon or just display a help window when the user first accesses individual components of your app. Keep Them Invested in Your App Users often view your app, let it sit on their smartphone […]