Blog - Page 2 of 3

[Release date 07/02/2023]

[Six Top Trends Marketers Need to Engage Customers and Offer Better CX]

The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we'll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions.

[Release date 31/01/2023]

[The Challenging and Complex World of Mobile App Development Technologies]

Mobile app development is an ever-evolving field with new technologies and trends emerging constantly. Businesses face the challenge of staying up-to-date with these advancements while also ensuring their app meets the needs of their customers and integrates seamlessly with their existing systems. Enterprise businesses also have the added complexity of dealing with large amounts of data and potential security concerns. Developing an app for an enterprise business is a significant undertaking that requires careful planning and consideration to ensure success. But it doesn’t have to be.

[Release date 24/01/2023]

[How SuperApps will Continue to Grow and Shape the Mobile Landscape]

The rise of superapps has been one of the most significant developments in the mobile landscape over the past few years. A superapp is a single application that offers a wide range of services and functions, from messaging and social networking to e-commerce and on-demand services.

[Release date 17/01/2023]

[The Benefits of Predictive Analytics and How it Impacts Marketing]

One of the main benefits of predictive analytics is that it allows marketers to identify trends and patterns in data that may not be immediately apparent. This can help them make more informed decisions about their marketing strategies, such as which channels to focus on, which campaigns to run, and how to target their audience.

[Release date 10/01/2023]

[5 Ways to Immediately Increase Your Mobile App User Acquisition and Retention]

A successful mobile app requires a strong user acquisition and retention strategy. It cannot be easy to keep up with the ever-evolving mobile landscape, but with the right tools and techniques, businesses can stay ahead of the curve. The key is to focus on quality over quantity and prioritize personalization, incentivization, updates, and sharing.

[Release date 03/01/2023]

[Top 15 Mobile App Trends for 2023]

Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users' attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.

[Release date 16/12/2022]

[The Strengths and Weaknesses of In-App Messaging]

Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users' attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.

[Release date 06/12/2022]

[Mobile Apps: Benefits of Implementing Citizen Development]

Citizen development eliminates the need for costly software licenses and lengthy development cycles, reducing the overall costs of application development. Using a turn-key and full-service platform, citizen developers can quickly build applications without needing to hire an expensive team of developers.

[Release date 01/12/2022]

[What You Should Know About App Store Optimization]

Are you looking to optimize your app's visibility in the App Store? App Store Optimization (ASO) is a powerful tool that can help you increase organic downloads and maximize your app's potential. With ASO, you can take advantage of keyword optimization, strategic placement, and more to ensure your app reaches its target audience.

[Release date 21/11/2022]

[People Just Love Mobile Apps, Here’s Why]

Smartphone users are now spending more time using mobile apps than ever before. App developers are constantly creating new and innovative apps that meet users' needs.