The numbers don’t lie: 90% of mobile time is spent in apps, not browsers. If you’re not engaging customers through a high-quality mobile experience, you’re losing to competitors who are.
The IDC’s 2024 AI Opportunity Study reveals that organizations investing in AI achieve an impressive average return of $3.70 for every $1 spent, with leading companies reaching an extraordinary $10.30 per dollar invested.
AI is now a vital element of modern marketing. A global report reveals that 94% of marketers invested in AI tools in 2024, and 75% plan to increase their investments in 2025, with nearly two-thirds expecting to raise their budgets by at least 25%.
Recent data underscores AI’s growing dominance: 84% of marketers say AI enhances their ability to deliver a better customer experience (HubSpot). In comparison, 60% of CMOs believe AI will be their most powerful tool in the next five years (Gartner). But deploying AI isn’t enough—it must be used wisely.
Mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency. Research shows that retail app users make purchases 33% more frequently than non-app users and spend 37% more per transaction.
Marketers face a key question: Is AI truly creating meaningful connections, or is its inauthenticity harming customer relationships?
Are we allowing ourselves to rely excessively on AI at the cost of invaluable human insight? Achieving the right balance between automation and critical thinking is not just important; it is essential to fully capitalize on AI’s marketing advantages without undermining our human strategic depth.
Retail marketing is evolving faster than ever, and the businesses that thrive are those ready to adapt. If you’re ready to future-proof your strategy, dive into our 2025 Ultimate Guide to AI in Advertising and Retail Marketing for a deeper look.
Mobile marketing is evolving rapidly in today’s digital world. With billions using smartphones for shopping and entertainment, businesses face high stakes. In 2025, brands must adapt to changing consumer behaviors, new technologies, and a more complex competitive landscape. How can businesses not only keep up but also get ahead?
As marketers embrace data-driven strategies like never before, AI has become an indispensable ally in the quest for competitive advantage. Embracing this change is essential for success in the evolving marketplace.