Multiple retail industries have experienced several significant changes in recent months, and grocery stores are no exception. One of the more significant changes — inflation — has made headlines across the nation. Consumers are determined to fight back, however, and many are doing so by searching for deals and coupons to help them keep the cost of food and other grocery store items in line with their budget.
To this end, it should come as no surprise that alongside inflation, there's been an explosion in the use of mobile grocery apps. Savvy grocery establishments are wise to monitor whether their mobile app is up to snuff with the competition. For those organizations without a customer loyalty mobile app, it's not too late to get started!
Who Is Using Grocery Apps?
The trend for consumers to use grocery apps began primarily with the advent of COVID-19. Statistics show that 78.7% of grocery shoppers used some form of an online grocery app during the crisis. Today, quite a few have continued the trend, now to help them combat the effects of rising inflation.
Grocery Apps Are Increasing in Popularity with Consumers
Additional stats show that among the most popular grocery store apps last May, user sessions were up a whopping 77% from the year previous. Not surprisingly, the word "coupon" made headlines in review sections — to the tune of a 75% increase in about the same period.
Currently, almost half of millennials, 31% of Gen X'ers, and 19% of baby boomers turn to online sources when they want to shop for groceries. With no clear ending in sight for inflation, grocery apps that provide real value to consumers will likely remain very popular for some time.
Top Features Every Grocery App Needs
Of course, it's not enough to simply offer a grocery store app to customers. Inflation is significantly increasing food prices and other essential items, and customers will quickly abandon a store's app (and likely the grocery store itself) if they can find a better value elsewhere.
App features that increase customer retention include:
- Easy Sign up/login process
- Easy access to sales, specials, etc.
- Online coupons
- Helpful search and filter features
- Nearest store location information
- Cart feature
- Intuitive payment and delivery features
- Helpful push notifications/track order features
How Apps Help with Customer Loyalty and Retention
During inflationary times, the price of food and other related goods at grocery stores is often the number one concern for shoppers. Even so, if pricing data and information about specials and sales aren't readily available, busy customers are likely to move on to other stores that offer slightly higher, but transparent, pricing.
Understanding that both price and helpful tools (found in grocery apps) are key to retaining the loyalty of customers, is an important lesson that grocery stores must master if they want to remain successful.
Developing Premier Apps for Grocery Stores
We handle all the behind-the-scenes work associated with developing feature-rich, easy-to-use mobile apps for multiple industries, including grocery. Our development team is able to harness the power of multiple, complex technologies to seamlessly deliver a complete, ready-to-use app solution, so our clients can focus their undivided attention on delivering the best possible service and products to their customer base.
You Need a Full-Service App Partner, Not an Expensive Dev Team or Agency
Bryj is your full-service, rapid app development solution that delivers superior apps in weeks, not months. Our dedicated team will be with you every step of your digital transformation.
We understand that our customers want a technology partner who handles all the complex details of app development and sets them up for ongoing success including:
- Hybrid/Native/No-Code Development
- Pixel Perfect UX Design
- Customization & Configuration
- Enterprise System Connectors
- Integrations and SDK (Real-Time Sync)
- 24/7 Monitoring
- Star Rating Monitoring & Booster
- App Store Compliance
- In-App Support
- Maintain PII Privacy & Persistent Login
- OS Related Updates & Compliance
- First Party Data
- Analytics Dashboard
- Engagement Data & Dashboard
- Push Notifications
- In-App Messages
- Predictive Analytics (Personalization)
- Dynamic Content
- Campaign Management
- Retargeting & Audience Building
Bryj also provides other key aspects associated with apps like maintenance, updates and new features. Are you ready to surpass your competition with a premier grocery app? Contact us today for a demo or to inquire about a FREE proof of concept app.