Top 6 Trends in Developing Mobile Apps

The mobile app development market continues to evolve every day, in the process impacting consumer demands, operating models, and business models. In fact, according to techjury, in 2020 alone there were 218 billion app downloads. This means that to remain competitive and profitable, businesses must be on top of the latest mobile app development trends. 

Simply put, failure to adopt the latest mobile application technology will disadvantage your company and ultimately affect your overall ROI. Here are the top 5 trends in developing mobile apps:

Internet of Things (IoT) enabled apps

With the internet becoming inextricable to our daily lives and virtually every device being connected to the internet, IoT has become not just a trend but a part of life. Smart home technology is a good example of how the technology is becoming useful: Ideally, mobile apps can be used to control your home security system, lock and unlock a door, and even switch home appliances on and off. 

Amazon and Google are some of the big corporations that have integrated the technology: The former has the 'Echo' line of devices, and the latter has the Google Home Voice Controller. Brands like Honeywell, Samsung, and Bosch are also making huge strides in using the Internet of Things to make applications more efficient.

With time, you can be sure to see the application of IoT in display devices, automobiles, smart devices, healthcare, insurance, and more. With revenue from the technology projected to reach 1.6 trillion by 2025, you can expect enormous developments in the coming years.  

The Internet of Things market is estimated to stand at 264 billion dollars in 2022 and is expected to rise significantly in the near future. And as demand for IoT systems increases, so will demand for IoT-enabled apps. 

Wearable app integration

While not an entirely new concept, wearable technology is also an area you can expect to see developments as technology evolves. Examples of this technology include Apple's watch iOS, which allows you to access Apple App Store from your Apple Watch. It also, includes new and updated features, increased wallet access, and fresh watch faces, which help to make user experience better. Google also has a unified wearable platform that connects its wear OS with Samsung's Tizen software platform. 

Notably, the number of wearable devices is estimated to be 929 million in 2022, and is only increasing as technology advances and more people embrace it.  As such, developers should create mobile apps with wearable in mind to facilitate mobile app integration and hence provide a seamless digital experience to their customers. 

Predictive analytics & AI and machine learning

Predictive analysis leverages technology for artificial intelligence, modeling, and data mining to predict events using data. More organizations are using predictive analysis to offer a personalized experience. For instance, Netflix uses predictive analytics to recommend movies and shows based on your watching habits. Amazon also uses it to personalize products based on your purchasing patterns. 

Therefore, a trend you can be sure to see is the increasing use of predictive analysis in mobile apps to enhance user experience (UI) and optimize the development processes.   

Regarding AI and machine learning, the technology for mobile apps has not yet been exploited enough, although developers are making notable progress in this field. Besides the widely recognized Siri and Alexa, there are other examples of AI for mobile apps, like Apple's Core ML 3. It was built to help developers integrate AI into mobile applications. 

A few examples of AI that can be included in a mobile app are image recognition, speech recognition, text and image classification, face detection, and sentiment recognition and classification. 

Superior app security 

One downside of technology development is an increase in cybercrime, which impacts both small businesses and large enterprises. For example, Malware attacks designed to attack mobile phones have increased by 54 percent in 2022, with 80 percent of them coming from mobile apps.

Moreover, 60 percent of fraud is committed trough mobile devices, costing organizations over two million annually. Developers are prioritizing security when developing apps by including features that help mitigate security risks. 

An example of superior app security is Sign in With Apple, which, instead of filling out your details (like email address and passwords), you simply create an account and sign in with your Apple ID. The account will offer two-factor authentication, thus providing an extra layer of security. 


The mobile app industry is expanding exponentially, thanks to the rising growth in technology. For your business to remain afloat and stay competitive, you ought to understand mobile app development trends and how the market is shifting over time. This will help you adapt accordingly and keep ahead of the competition. 

For your mobile app strategy solution, Bryj offers full-service, no-code rapid app development in all app stores. Our app-as-a-service subscription includes: ongoing maintenance, upgrades, app store publishing, ​enterprise connectivity, and security​.

Contact us to learn how Bryj can help you with your app strategy for your unique business.