The Future of Mobile Apps: Why Business Owners Should Pay Attention Today
Let's be honest. Customers are always on the hunt for new ways to purchase their products. And businesses are getting more and more creative to satisfy this desire.
In a bid to deliver their products in a quick, easy, and efficient way, many businesses have turned to mobile apps. Wondering why?
- The number of smartphone users will hit 7.6 billion by 2027,
- Over 80% of online shopper customers prefer apps over websites,
- Targeted notifications on apps can reduce abandonment by 16%,
- 70% of retailers plan to increase their investments in their mobile app experiences (Gartner),
- Global revenues for mobile app stores surpassed the $101 billion mark in 2020, and
- Mobile app payments are expected to increase from 41% to over 50% this year, according to a 2019 study.
So, if you've not invested in a mobile app for your business, it's time to get out of your comfort zone before you get left behind.
Why Businesses Need Mobile Apps Now
Increase Your Brand Awareness
Nothing markets a business with a click better than a branded mobile app. It allows potential customers to know who you are, what you do, what you stand for, and what products you offer. And that's just the tip of the iceberg.
Apps also allow businesses to create and strengthen emotional connections with customers. This makes it easy for customers to do business with you since 70% of emotionally connected clients are likely to spend twice as much as compared to customers without such connections.
Personalize Your Products
Seasoned entrepreneurs admit that brands that identify customer needs on time and rise to the occasion with thoughtful and personalized solutions are more likely to retain them. An app can allow you to do just that.
For example, you can easily create a quiz to study what your customers like and use the information gathered to deliver more relevant content and notification to them.
Reduce Customer Journey
Apps are way better than websites when it comes to reducing customer routes and saving time. Unlike a website that can crash, take time to load, or redirect potential customers to another page apps allow customers to shop under one roof. This saves them time while increasing your chances of converting potential customers into paying customers.
Improve Your Engagement Rates
Many businesses assume that improving customer relations is all about service and support. In reality, enticing customers and persuading them to spend money on your business is just one part of the puzzle.
You first need to build brand loyalty and then strengthen it. And customer engagement is one of the surest ways to achieve it. This is a well-developed process of offering your customers a variety of channels to interact with your business and goes beyond purchases. Customers yearn for brands that look beyond a transaction.
A business app allows you to add value to your customers even after making purchases. For instance, an app allows your brand to be omnipresent via social media, community forums, and other spaces. This ensures your team is always available to respond to your customers' needs.
Now that we’ve covered why mobile apps are crucial for your business, let's look at major developments and trends in the industry.
5 Mobile App Trends You Should Not Ignore
The mobile app industry is changing at breakneck speed. This is driven by technological advancements that continue transforming the marketing landscape.
This is why having a full-service, full-stack solution is the key to success. You can count on superior apps and ongoing maintenance and upgrades that will account for the top 5 trends you shouldn’t ignore.
1. Augmented Reality (AR) and Virtual Reality (VR)
2. Cloud-Native Mobile Apps
3. Advanced AI, Analytics, and Machine Learning Capabilities
4. Payment Solutions Integration
5. Security as a Priority
Mobile apps for businesses are a must-have. Businesses that don't invest in this technology are more likely to stagnate and give room for competitors to outshine them. Don't be one of them. Instead, choose the only complete enterprise mobile app solution. The best part? You pay one subscription; we handle everything else including ongoing maintenance like monitoring, security and updates. That’s right. No need to outsource or hire a dev team saving you a lot of money and hassle. Contact Bryj to learn how your business would benefit from a high-quality app.