3 Top Reasons to Create an App for Your Company

Today's businesses are leveraging the power of technology to drive operational efficiency, strengthen brand awareness and create a seamless customer experience. Businesses of all types are embracing the advantages that mobile apps offer to improve the way they operate and interface with their customers. Apps are a key element in today's digital landscape; they give your business the opportunity to reach people where they spend most of their time: on their smartphones and tablets. However, not everyone is comfortable creating applications for their company. This article provides insights into why your business should consider creating a mobile app.

Mobile Users Spend 88% of Their Time on Apps vs. 12% on Mobile Websites

One of the most compelling reasons to develop an app for your business is that mobile users spend the vast majority of their time using apps. A recent study showed that mobile users spend 88% of their time on apps vs. 12% on mobile websites. This statistic is especially important when you consider that the average person checks their phone 46 times per day. This data demonstrates that if you want to reach your target audience, you need to have a presence on their mobile devices in the form of an app.

Apps Provide Better UX, Customer Engagement, and Retention

Another reason to develop an app for your business is that apps provide a better user experience (UX) than mobile websites. Apps are designed specifically for mobile devices and take advantage of the features and functionality that these devices offer, such as GPS, push notifications, and camera access. This results in a more engaging and interactive experience for users. In addition, apps provide businesses with the ability to track customer behavior and usage patterns, which can be used to improve customer experience and loyalty.

One of the most powerful advantages of having a mobile app for your business is the ability to personalize your marketing messages and content. With an app, you can send targeted messages to specific groups of users based on their location, interests, and behaviors. This allows you to create a more personal relationship with your customers and build loyalty.

Mobile Accounted for 72.9% of All eCommerce in 2022

Another key reason to develop an app for your business is that mobile commerce is growing at an unprecedented rate. A recent study found that mobile devices accounted for 72.9% of all eCommerce in 2022. This trend is expected to continue, with 77% of consumers saying that they found a new product to buy thanks to their mobile devices. Therefore, it's no surprise that manufacturers and retailers are rushing to develop new ways to interact with customers through mobile. Apps are the perfect solution for businesses that want to take advantage of this growing trend.

What Should You Expect From an App Partner?

Besides the engagement factor, the quality of your app will depend on the quality of the back-end operations. To achieve a good end-to-end customer experience, the development and operations of your app must be seamless. If you are using an external app development agency, make sure they offer a complete solution that includes design, development, testing, deployment, and operations. A good app partner will also have experience in your industry and will be able to offer insights into how your app can be used to achieve your business goals.


Bryj is the full-service solution for businesses looking to develop an app.

We offer:

  • Full-service, no-code, rapid app development​
  • Ongoing maintenance, upgrades, and app store publishing​ worldwide
  • Proven enterprise scale, connectivity, and security​
  • Positive ROI in months, not years

Conducting a successful app launch is about more than just having an app. It's also about making sure that your app is well-designed, developed by a reputable agency, and supported after launch. Bryj offers all of these services and more, so you can be confident that your app will be a success. Contact us today to learn more about how we can help you develop and launch your app.